You’d love to close a deal. But sometimes you’d be plenty happy just to generate a lead, right? You’d like your visitor to fill in a contact form, download a white paper or a demo program, register, opt in to your newsletter or your email list, forward something of yours to a friend. You’d like this because you’re hoping while your visitor might not be ready for you today, she may well be interested in you tomorrow. And you’d like the opportunity to initiate and sustain further contact.
Read Article >> Posted by: DTB at 1:38 PM  |  Permalink