eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Tuesday, January 27, 2004

United Air Lines' Sweepstakes Comes Up a Winner

Thinking about a sweepstakes to generate a bigger e-mail list? Wonder if it's worth upping the stakes by going from an instant-win to a daily instant-win campaign?

If United Air Lines' (UAL's) experience is any indicator, the idea is definitely worth considering. (It's been true with our work for a leading toy company, too.)
Read Article >>

Posted by: DTB at 9:17 PM | Permalink

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