I recently lunched with a friend who is preparing to launch his first newsletter campaign. He had some questions about how to build a subscriber base. As we spoke, I realized many of you might have the same questions. In response, some insights on growing a newsletter subscription list.

The first thing I told my friend (and he wasn't thrilled to hear it) was one of the most important lessons in building a subscriber base: Unless you've got a major brand and a big budget to spend on this initiative, you must have patience. In e-newsletter publishing, patience is a virtue few of us nurture. But a good subscriber list doesn't happen overnight. You can build a list quickly, but not a quality one.
Read Article >> Posted by: DTB at 8:20 PM  |  Permalink