This week, we talked to business-to-business (B2B) marketing expert Ruth Stevens to find out what e-mail trends she's seeing in her work with clients -- and what tips she can pass on.

Stevens, who was named "one of the 100 most influential people in B-to-B marketing" by Crain's BtoB magazine, generously offered three key observations: the sender line gets e-mail opened; use referral marketing; and e-mail is a personal medium.
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