Prevailing wisdom among nearly all direct marketers who write e-mail copy is each e-mail message should be aimed at a single person. It should be designed to motivate that person to action, and nothing more. I challenge the validity of that practice. Frankly, e-mail can do much more.

First, a little background. As you know, e-mail is a unique medium for numerous reasons. Like me, I'm sure you've forwarded e-mail messages to friends, family, and business associates when they contained something of value. I'm not talking about jokes or cartoons, but important information.
Read Article >> Posted by: DTB at 1:06 PM  |  Permalink