Make-A-Flake complemented Jockey.com's direct mail holiday campaign, with its focus on comfortable holiday traditions. Site visitors could create their own virtual paper snowflakes and save them to an online gallery, the same way arcade gamers can post their high scores for other players to see.

The snowflakes could also be shared via e-mail, a function that introduced a viral component to the program. Viral marketing has long been coveted for its ability to increase visibility and boost interaction with online contests and promotions. The Make-a-Flake program was no exception.

Read Article >> Posted by: DTB at 11:12 AM  |  Permalink