eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Thursday, January 15, 2004

How to Turn a Popular Viral Campaign into a Sales Lead Generation Machine

This story is a must-read, if you've ever considered a viral campaign, or sent prospects an e-card.

Over the past six weeks, more than 12,000,000 visitors have played with a holiday e-card. Learn how the card turned visitors looking for fun into roughly $2,000,000 worth of business leads.

This new Case Study includes samples and useful data, such as week-by-week traffic figures so you can see the viral traffic bell-curve:
(Open access until 1/23)

Posted by: DTB at 12:36 PM | Permalink

Comments: Post a Comment

07/01/2003 - 08/01/2003
08/01/2003 - 09/01/2003
09/01/2003 - 10/01/2003
10/01/2003 - 11/01/2003
11/01/2003 - 12/01/2003
12/01/2003 - 01/01/2004
01/01/2004 - 02/01/2004
02/01/2004 - 03/01/2004
03/01/2004 - 04/01/2004
04/01/2004 - 05/01/2004
05/01/2004 - 06/01/2004
06/01/2004 - 07/01/2004
07/01/2004 - 08/01/2004
08/01/2004 - 09/01/2004
09/01/2004 - 10/01/2004
10/01/2004 - 11/01/2004
11/01/2004 - 12/01/2004
12/01/2004 - 01/01/2005
01/01/2005 - 02/01/2005
02/01/2005 - 03/01/2005
03/01/2005 - 04/01/2005
04/01/2005 - 05/01/2005
05/01/2005 - 06/01/2005
06/01/2005 - 07/01/2005
08/01/2005 - 09/01/2005
11/01/2005 - 12/01/2005
03/01/2006 - 04/01/2006
08/01/2006 - 09/01/2006
09/01/2006 - 10/01/2006
11/01/2006 - 12/01/2006
12/01/2006 - 01/01/2007
01/01/2007 - 02/01/2007
02/01/2007 - 03/01/2007
03/01/2007 - 04/01/2007
04/01/2007 - 05/01/2007
06/01/2007 - 07/01/2007
07/01/2007 - 08/01/2007
08/01/2007 - 09/01/2007
09/01/2007 - 10/01/2007
10/01/2007 - 11/01/2007
11/01/2007 - 12/01/2007
12/01/2007 - 01/01/2008
02/01/2008 - 03/01/2008
03/01/2008 - 04/01/2008
10/01/2008 - 11/01/2008
11/01/2008 - 12/01/2008
02/01/2009 - 03/01/2009