For years, home furnishings retailer Bombay Co. promoted only its web site in e-mailed marketing promotions--until it found out that e-mail marketing campaigns produced 10 times as many sales in stores as online. “We’re barcoding all our e-mails now so we can track the impact of e-mail campaigns across all sales channels,” Matt Corey, vice president of e-commerce and marketing, tells Internet Retailer.
Read Article >> Posted by: DTB at 4:47 PM  |  Permalink