At the start of this year, the CAN-SPAM Act went into effect. Some aspects of the law are well-defined; others, such as using "ADV" or another label in commercial mail subject lines, are not yet fully outlined. Then, there are real grey areas, such as whether you must include your or the list owner's brand when sending a commercial message to a third-party list.

Here's a quick reference version of a report I put together for myself and my clients based on my reading of the law.
Read Article >> Posted by: DTB at 8:10 PM  |  Permalink