eROI Email Marketing News and Strategies

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Email Marketing News, Articles, and Strategies

Tuesday, January 06, 2004

2004: The Year of Suppression

I swear this is not a prediction column! The two themes that stand out most from the new CAN-SPAM law are federal authorities will crack down hard on e-mail fraud and e-mailers must honor unsubscribe requests. The fraudulent areas are well defined by the media and in the law. It's the unsubscribe part that will keep e-mailers on their toes this year.Read Article >>

Posted by: DTB at 1:57 PM | Permalink

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