If you market by email, you must read this. It basically states as long as you follow best practices you will automatically be kept on the AOL whitelist.
'AOL is focused on providing a positive user experience for our Members. While providing for the safety of our members' e-mail experience, we also want to allow our Members using AOL software to fully view emails they have indicated they want to receive. We recently instituted technology that will enable links and embedded images in email communications to our Members from certain bulk mailers. This full-email-view is being made available to certain bulk mailers through an automated mechanism we call the "Enhanced White List". '
Learn More about the AOL Enhanced White List >> Posted by: DTB at 9:12 PM  |  Permalink