Increasingly, clients are coming to me with requests for e-mail campaigns to drive traffic offline rather than on-. Though driving e-mail recipients online is more traditional, offline calls to action can work in e-mail if you think them through. Today, we'll look at when an offline call to action may be appropriate and discuss what to consider as you develop your e-mail campaign.
Read Article >> Posted by: DTB at 1:04 PM  |  Permalink