As an interactive agency, we have taken advantage of all the venture capital money that poured into marketing technology/communications companies in the mid-to-late 90’s. Thanks to VC’s with a bit of the “irrational exuberance” bug, we are now able to license ad serving technology, Web analytics software and Email Marketing technology at pennies-on-the-proverbial-dollar.

However, what has amazed me and encouraged me are the incredible stories of companies that have grown “organically” (without venture-funding) in the last couple of years. Below are examples of two such companies - email marketing providers that are successfully navigating their way through an increasingly competitive space, quite often surpassing well-funded competitors when it comes to product innovation. These companies, and others like them, deserve kudos for hunkering down and building a company the old fashioned way. Read below to learn how they achieved their success to date…
Read Article >> Posted by: DTB at 1:06 PM  |  Permalink