This is one of those great tools that we use on a daily basis. It allows you to look at your costs, target audience size, response rates and come up with the ROI figures you have on each campaign. For those of you that do not use the emailROI Email Management Platform that measures these stats automatically down to the individual user (shameless self-promotion plug), this tool is for you.
eROI Campaign ROI Calculator >> Posted by: DTB at 9:00 PM  |  Permalink