eROI Email Marketing News and Strategies

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Wednesday, December 10, 2003

Email Delivery Rates Up in Q3

Despite cluttered in-boxes and unforgiving spam filters, e-mail marketers saw improved delivery rates in the third quarter, according to DoubleClick's quarterly e-mail trends report released yesterday.
The report, culled from the more than 2 billion e-mails sent through DoubleClick's DARTmail platform, found delivery rates improved 1.7 percentage points to 88.2 percent in the quarter. Open rates held mostly steady at 37.1 percent. Click-through rates were up 8.2 percent to 9.2 percent.
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Posted by: DTB at 9:37 PM | Permalink

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