DoubleClick's latest e-mail trend report for Q3 shows that despite increases in spam and e-mail clutter, bounce rates are down and click-through rates are up slightly.

The advertising technology company's second-quarter e-mail trends report found bounce rates have dropped in most categories, and have declined overall year over year from 13.3 percent to 11.8 percent. Also on the bright side, average click-through rates have increased, from 8.5 percent in Q3 2002 to 9.2 percent for the same period this year. Read Article >> Posted by: DTB at 1:01 PM  |  Permalink