eROI Email Marketing News and Strategies

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Email Marketing News, Articles, and Strategies

Tuesday, December 23, 2003

Do-Not-Spam Proves Popular Concept

The majority of Americans would sign up for a do-not-spam list were the Federal Trade Commission (FTC) to launch one, a new study has found.

"Eighty-three percent of Americans are either extremely or very likely to register for the list, making it more popular than the telemarketing do-not-call list launched back in October," said Andrew Davidson, vice president of competitive tracking for Synovate's Financial Services Practice.
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Posted by: DTB at 11:14 PM | Permalink

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