Coupons are common in the offline world, at least here in the United States. They're so popular, a journalism professor once told me the majority of daily newspapers sell the most papers on Wednesday, primarily because of the special coupons in that day's paper.

But online, coupons aren't as widespread. I began to wonder: Can a company entice customers to respond to e-mail coupons?
Read Article >> Posted by: DTB at 9:32 PM  |  Permalink