eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Sunday, November 02, 2003

Why Your FROM: Email Address & Name Should Never Change

7 Rules plus AOL 9.0 & Outlook 2003 Visuals

Does your company or brand always, always, always use the same FROM: email address when sending broadcasts to your house list? If you don't, it's going to hurt your campaign results especially with AOL and Outlook users.

This story includes a fascinating series of screenshots revealing how the new AOL 9.0 buddy list works. Our tech editor Jill Keogh tested it out for you (look for the screenshot link at the end of the story on our site) Read Article >>
(Open access until 11/07)

Posted by: DTB at 12:31 PM | Permalink

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