Last Splash we talked about the results of our survey on Email Recipient Preferences - why as many as 45% of people surveyed prefer to receive Text emails vs. HTML emails. This issue we'll look at the reasons some people prefer HTML and then come up with some tips for improving our email effectiveness.

This part of the survey was much more obvious. When people preferred HTML, they preferred it because...

28% HTML email can be laid out more effectively
24% Color can be used
21% Images can be included
20% Ads can be more effective in HTML
Read Article>> Posted by: DTB at 8:29 PM  |  Permalink