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eROI Blog
Email Marketing News, Articles, and Strategies
Monday, November 10, 2003
What's Your New Outlook? (Microsoft, That Is)
Remember the days before HTML e-mail? They're back. The latest release of Microsoft Outlook turns off graphics as the default setting. The user determines whether to view images in any HTML message not from a personally-approved sender.

We knew this was coming. Major free e-mail providers and some other e-mail clients planned or began the process during the past year. Until now, turned-off e-mail images didn't reach a critical mass of recipients nor have a perceptible impact on open rate or response. Outlook 2003 will eventually have an impact on those metrics once consumers upgrade and competitors release upgrades with similar features. Read Article >>
Posted by: DTB at 8:27 PM  |  Permalink


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