As vice president of outbound marketing solutions for San Francisco-based CNET Networks, Markus Mullarkey oversees tens of millions of retention e-mail and prospecting messages. He's on the front lines devising tactics to cope with spam and developments like the new anti-spam law signed into law in California in September. The law, which goes into effect Jan. 1, has marketers buzzing anxiously and the Direct Marketing Association considering a legal challenge (see story on page 11). But this gigantic e-mail marketer's strategy is business as usual — as long as business includes upholding the highest standards. Read Article >> Posted by: DTB at 8:01 PM  |  Permalink