Sometimes, you've got to get a little scrappy to achieve great results, especially when it comes to generating leads by e-mail. In this case study, you'll see how three companies teamed up to create a collaborative marketing campaign that significantly reduced lead-acquisition costs and generated a wealth of new leads (it's also a good step-by-step guide to Webinar marketing). Read Article >> Posted by: DTB at 8:27 PM  |  Permalink