eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Thursday, November 06, 2003

A Strong Creative Brief Optimizes E-Mail Marketing

I've been doing a lot of work with creative briefs lately. In some cases, clients provide them to my creative team before we begin work; other times, I put them together for my team based on what I know of my client's product and business goals. Either way, a strong creative brief, combined with good feedback, can make or break an e-mail campaign. A few tips on effectively writing and using creative briefs. Read Article >>

Posted by: DTB at 8:28 PM | Permalink

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