Besieged by anti-spam laws and rising consumer mistrust, e-mail marketers and list professionals say that despite it all, prospecting isn't dead.

Several e-mail veterans gathered recently at Direct's offices to discuss the issues and challenges they face. Those in the consumer space have adapted to falling response rates by prospecting through additional channels and becoming hyper-concerned about consumer privacy. Meanwhile, business-to-business e-mailers have enjoyed steady response rates as long as they continued to invest in sustaining quality.
Read Article >> Posted by: DTB at 8:04 PM  |  Permalink