eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Monday, November 10, 2003

Only Fools Rent, Sell Lists

Hans-Peter Brøndmo advises companies that there are no instances in which it makes sense to rent or sell customer email lists. He says that the practice happens because companies vastly underestimate the value of their list. Unstated in the article is the fact that there are also enormous liabilities in letting this information out. Read Article >>

Posted by: DTB at 8:29 PM | Permalink

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