The other day, I read the results of yet another poll on the HTML vs. Text preference debate. As a marketer, it occurred to me that what I really wanted to know was WHY some people prefer Text vs. HTML or vice versa. If I knew how the look of the email impacted people's perception of the email (and therefore of the sender), then I should be able to improve email effectiveness regardless of format. If I knew for example that people prefer Text because they hate the ads that are more obvious in HTML, perhaps I could tone down my ads and people would be more receptive. Read Article >> Posted by: DTB at 7:57 PM  |  Permalink