Conventional wisdom says sex sells. Here in the United States, we see it on television in advertising for everything from beer to razors to cars. We're seeing more of it online, too, and I'm not talking about unsolicited e-mail guaranteeing an improved love life or the soul mate you've been searching for. I'm referring to a voluptuous woman selling a distinctly unsexy item, such as a piece of computer software.

That leads me to wonder whether sex really does sell. Online, seemingly, it would be possible to prove the theory, as we can track recipient response. Today's case study delves into this very topic. Read Article >> Posted by: DTB at 8:50 PM  |  Permalink