Underscore's Tom Hespos writes a glowing commentary on Emerging Interest's new email campaign tracking tool, Competitive Email Tracking System (CTES), announced last week. Using a database of email addresses created to represent multiple demographic profiles, the system automatically joins e-mail lists and tracks the usage of that specific email address. Based on messages sent to these email profiles, the system can determine whom the marketer is trying to reach. The systems grows on itself seeding lists and building the database which also includes copies of the emails so creative can be reviewed.

Email marketers have never had such a tool at their disposal, and to say this will revolutionize email marketing is not an understatement. It will provide email marketers with a wealth of information to hone the focus of their campaigns as well as clearly identify those list and newsletter companies that let their lists knowingly or unknowingly slip into the hands of others. Read Article >> Posted by: DTB at 4:32 PM  |  Permalink