With recent passage of the Do Not Call Registry, over 50 million people said, "Don't call me." Outbound telemarketing firms and their clients have no choice but to comply. As much as $20 billion spent on unsolicited outbound calling needs a new home. Is it enough to say it will be redirected to other media, including digital, direct response TV (DRTV), and direct mail? Will outbound telemarketing be a thing of the past? Although some loopholes exist, including certain entities that may continue to call, there are plenty of prospects telemarketers need to reach.

There's an opportunity to use e-mail and the Web to identify people who don't mind being called, at least for specific products and services. Smart companies will look into this immediately.
Read Article >> Posted by: DTB at 7:49 PM  |  Permalink