Is it just me, or have you also read a plethora of statistics about e-mail performance lately? Reputable sources report everything from open rates to how much e-mail people want to receive. In fact, several of my columns have referenced such stats. How these stats should be interpreted and used to influence marketing decisions is a discussion worth having. As the number of sources quoting stats continues to expand, I can't help but think some companies may make bad decisions. To quote an old adage: Do figures lie or do liars figure? Read Article >> Posted by: DTB at 9:11 AM  |  Permalink