As e-mailers, we know about blacklists, blocklists, and whitelists and their impact on e-mail delivery. What about the areas in between? A critical dialogue between e-mailers and ISPs takes place not before or after, but during the messaging process -- through bounce codes.

Bounce Linguistics

Different browser platforms have different coding standards. Nonconformity can lead to unviewable pages. Browser manufacturers rationalize this as a competitive advantage that can provide a better, or unique, online experience.

The same can be said for ISPs and their competitive advantage in the war against spam. Every ISP now promotes its spam-fighting prowess. What they don't advertise is each of their processes for replying to e-mail offers a unique set of codes to determine message deliverability. This process for bouncing e-mail is a critical part of the spam-fighting repertoire. Read Article >> Posted by: DTB at 4:25 PM  |  Permalink