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eROI Blog
Email Marketing News, Articles, and Strategies
Tuesday, October 21, 2003
Yahoo Mail delivers new spam measures
Yahoo on Monday launched new antispam tools for its Web-based e-mail service as part of an ongoing effort to curb the Internet's most reviled by-product.

The Web portal said that as a way to protect their personal Yahoo Mail address from spammers, subscription e-mail customers will be able to set up dummy e-mail addresses for use when entering personal information at Web sites.

For example, if a subscriber wants to register for a book club, he or she can do so using a different Yahoo e-mail address, such as user-bookclub@yahoo.com. Any message sent to the fake address is sent to the user's primary e-mail account, but if the user notices lots of spam, Web parlance for unsolicited bulk e-mail, he or she can delete the address.
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Posted by: DTB at 8:58 AM  |  Permalink


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