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eROI Blog
Email Marketing News, Articles, and Strategies
Thursday, October 23, 2003
Why Every Mass Emailer Should Get Their Own IP Address
Call Your Broadcast Firm Today so You Can Avoid Blacklists

If you are sending email newsletters or campaigns to a house list via a third party broadcast firm (which most people do), you absolutely should read this article immediately because it will help you get your email past filters.

Here's the thing - you can't assume your broadcast firm is doing the best thing for you regarding IPs. Many are not. As a marketer or email publisher, you must take responsibility into your own hands to make sure your broadcast firm is OK.

This article is written in clear non-techie English. And, it includes a quiz list of questions for you to ask your broadcast firm rep when you get him or her on the phone. Highly recommended:
Read Article >>
(Open access until Nov 1)
Posted by: DTB at 9:37 PM  |  Permalink


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