In the absence of a practical set of guidelines that could staunch the flow of grassroots hatred of email marketing, a meeting of the International Association of Privacy Professionals came to consensus that email marketers need to abide by a stricter, self-enforced code of behavior. Worried that the masses will light up torches one night and come storming the email marketing castle with the help of restrictive legislation, Truste's president Fran Maier said, "We've just got to have some sort of coordinated approach. We have to be tougher." Read Article >> Posted by: DTB at 9:10 PM  |  Permalink