By all accounts, HTML email is a great thing, right? After all, there are many studies proving that HTML email generates better click-thru rates than their text-only counterparts (DoubleClick's 2002 Q2 Email Marketing Trend Report cited click-thru rates for text-only emails for certain industries at 7.1%, while HTML email click-thru rates were 10%).

While I won't dispute these findings, one still needs to be aware of problems and issues with sending HTML emails. If not done well, an HTML email campaign can actually hurt rather than help your marketing efforts. So, in the style of David Letterman, let's count backwards and list of the Top 10 Most Common Problems Encountered When Sending HTML Email: Read Article >> Posted by: DTB at 11:06 PM  |  Permalink