Closely following the release of joint email marketing guidelines from the AAAA, ANA and the DMA, the IAB along with NAI's Email Service Provider and TRUSTe have announced their own set of email marketing guidelines:

Unsolicited Commercial Email must not be sent

Commercial email must not be sent to an individual's email address unless there is an existing business relationship between the sender and the addressee or the sender has obtained prior informed consent from the individual

Every commercial email must include an opportunity for the recipient to unsubscribe from receiving such email in the future

Commercial email must not include address fields, subject lines and message bodies that are misleading, false, or deceptive

Email addresses must not be gathered through surreptitious methods.
All this alphabet soup adds up to - despite all good intentions - is another set of rules to be laughed at and spit upon by dubious email marketers and spammers. The only real, if partial, spam solution right now is client side filtering. Read Article >> Posted by: DTB at 9:07 PM  |  Permalink