DoubleClick announced the results of its fourth annual Consumer Email Study at the DMA Annual Conference in Orlando, Florida. According to DoubleClick, the study reveals an increasing sophistication in consumer usage of email and in fighting spam, and shows a continued acceptance of legitimate commercial email.

Consistent with the 2002 study, spam remained the number one concern consumers have about their inbox (89% cited spam as their number one concern). Email volume was up slightly from last year’s levels (264 emails per week versus 254 in 2002), although the ratio of spam (56%) remained constant. Read Article >> Posted by: DTB at 4:09 PM  |  Permalink