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eROI Blog
Email Marketing News, Articles, and Strategies
Thursday, October 23, 2003
Spam: How it is hurting email and degrading life on the Internet
Ok, so people don't like spam. No surprise here. But this little bit caught my eye:

"The results found that insufferable spam has driven 25 percent of those polled to avoid using email. Some of the respondents are concerned that wanted email will be lost in the clutter of unwanted email. And others just don't trust their messages, fearing that a spammer may co-opt email addresses of friends and family."

A quarter are dumping email altogether because of spam? I think that is a significant finding. The full study can be found here.


Posted by: DTB at 9:44 PM  |  Permalink


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