eROI Email Marketing News and Strategies

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Email Marketing News, Articles, and Strategies

Sunday, October 12, 2003

Six Small (and Cheap!) Ways to Target E-Mail

One of e-mail's benefits is its ability to target messages to sub-groups within your list. Yet going all-out on targeting and creating completely different versions of a message for each group can get expensive. Here are small, inexpensive ways to target a generic message to different groups. I've culled these examples from recent experience with my clients. Read Article >>

Posted by: DTB at 8:35 PM | Permalink

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