This pertains to email campaigns just as much as any other online media.

Landing page optimization is an extremely powerful practice. It should be an ongoing process. Don't just save it for the holidays, or some other highly seasonal campaign.

For retailers, the holidays present an unusual opportunity to optimize landing pages. There are changes in searcher behavior and there's potential that different messaging will resonate with holiday shoppers. An earlier column touched on landing page optimization, but the holidays provide unique opportunities to optimize based on seasonality and the holiday searcher. Read Article >> Posted by: DTB at 10:58 PM  |  Permalink