eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Thursday, October 02, 2003

The Permission Emailer's Guide to Avoiding Filters

Do you ever wonder how much of the email you send is being filtered out before it has a chance to get an individual's in- box? The data is scary. (Yes, even if you are an ultra-careful double permission mailer.)

This excerpt from MarketingSherpa's new handbook includes useful metrics, and an 11-point list you should check to see how much danger your own mailings are in: Read Article >>

Posted by: DTB at 11:22 PM | Permalink

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