eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Thursday, October 09, 2003

Paul Miller, VP eCommerce, Williams-Sonoma Reveals Four Keys to Multichannel Success

[Open access until 10/17]

Williams-Sonoma Inc. is seeing double digit growth in both on-line and offline sales compared to a year ago. One of the factors is the fact that they completely reorganized across all their marketing departments (including such brands as Pottery Barn) to improve campaign results. Here's how:

Posted by: DTB at 5:11 PM | Permalink

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