eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Thursday, October 30, 2003

Measuring E-Mail Success with Open Rates

A recent study by Opt-in News found open rates for B to B email newsletters to be 71 percent compared to 41 percent for consumer email newsletters. Financial B to B newsletter acheived the highest open rates at 73 percent. The article goes on to detail open rates for many other categories from gaming to travel to shopping across the globe. Read Article >>

Posted by: DTB at 9:11 PM | Permalink

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