eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Wednesday, October 22, 2003

Life Along The E-Mail Continuum

Unlike other forms of marketing, e-mail offers a unique opportunity to evaluate half a dozen metrics, all of which contribute to the success or failure of a campaign. To enhance results, creative, offer and price can be tweaked at any and all points along what I call the "e-mail continuum." Read Article >>

Posted by: DTB at 9:05 PM | Permalink

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