This President/CEO says relevance makes all the difference with direct marketing.

With client success stories ranging from the NFL to the Harvard Business School Publishing Corporation, e-Dialog's “little shop on the corner” approach proves that the direct marketing industry thrives when given a personal touch.

President/CEO John Rizzi believes that the key to successful direct marketing exists in relevance. Recently, Rizzi took some time to explain to iMedia Connection how sending less email and making every piece count is essential in leading the evolution from permission to precision email marketing. Read Article >> Posted by: DTB at 4:13 PM  |  Permalink