With sp**m accounting for nearly half of all emails sent this year (Gartner), companies need to analyze their email programs to make sure that their messages are being read instead of deleted. IMN, an e-marketing company, conducted a study on the nearly 109 million email newsletters it has sent for clients since 2000.

The company found that product news accounts for the highest percentage of click-throughs (29%), followed by company news (18%), industry news (14%) and tips (11%). By industry, marcom companies lead the open rate pack (63%), followed by retailers (55%), financial services (47%), manufacturing (43%), nonprofit (41%) and software development (also 41%). The overall open rate rang in at 39%. For more benchmarks and tips, check out the study. Read Article >> Posted by: DTB at 8:31 PM  |  Permalink