<$BlogRSDUrl$>


email ROI, email marketing new, email articles, email strategies
eROI Blog
Email Marketing News, Articles, and Strategies
Thursday, October 30, 2003
Get 'Em to Tune In, Not Drop Out
This morning, my colleague told me about an unusual dilemma he's facing. He's a regular at a coffee shop near our offices. For some reason, the manager has begun chatting with him every time he goes in.

The fellow consults my friend on potential discount offers and suggests he bring coupons back to our offices. Yesterday, my colleague only wanted to buy a quick drink, having come in late after a breakfast meeting. But as soon as he walked in, the manager ordered the cook to re-start the grill and to make my colleague's usual breakfast. He made such a big deal out of it, my friend ended up with breakfast number two. How could he refuse? The manager has decreed he gets a 10 percent discount on his every purchase. Read Article >>
Posted by: DTB at 9:02 PM  |  Permalink


Comments: Post a Comment





© 2004 eROI, inc. All rights reserved. Privacy Policy | Anti-Spam Policy | The Email Wars | Site Map | EmailDays | TheEmailWars