eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Thursday, October 16, 2003

E-Newsletters as Selling Tools

When you want to create a stronger relationship with your customers, e-newsletters are a cost-effective, timely way to build rapport, says Kathleen Goodwin, CEO of iMakeNews, a Massachusetts-based provider of e-marketing and e-newsletter solutions. The benefits are many, such as shortened sales cycles, dialogue promotion and greater customer knowledge. From years of experience, iMakeNews offers these best practices for e-newsletters. Read Article >>

Posted by: DTB at 8:32 PM | Permalink

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