Spam is in the eye of the beholder, according to this 2003 study by
DoubleClick, which found almost two-thirds of consumers delete anything that
even looks like spam without reading it.

The study of 1,000 regular email users defined spam as any email that tricks
them into opening it, comes from an unknown source or has offensive content.
A majority even says spam is permission email that comes too often.

Men and women have different attitudes toward spam, too. Messages that sell
a product or service irritate men more than women, overall, but women are
more like to be offended by porn spam.

DoubleClick's Knowledge Center has the study abstract in PDF, with all the
numbers and a good executive summary. Read Article >> Posted by: DTB at 8:44 PM  |  Permalink